| Dream
On Enterprises.
Who We Are & How We Got Here
WE STARTED AS A
DREAM OURSELVES•••
As
a child I DREAMED of becoming an artist, and actor
or a musician. But
I remember being told, "that's no way to
make a living, it's a hobby!" I
loved to paint and sing and I was one of those
kids who lived for television commercials, rather
than the actual T.V. programs. I'd sing and make
up jingles, draw story boards, make up skits and
videotape my friends & I acting them out.
In
middle school, a speaker from
a local advertising agency
spoke to my seventh grade class.
Five minutes into the speech I was hooked.
I'd
set my sights on
Advertising.
It was the perfect
combination of entertainment, communication and
art to me. Still is.
I realized my first DREAM in 1997 when I earned
a Journalism/Advertising
degree from Sam
Houston State University. During my last semester
I had gained an internship with an up and coming
creative shop in Southwest Houston, and following
graduation, they offered me a job. I loved it,
I started as at the bottom, but I didn't care.
I worked with some of the most creative people
in the biz
-- writers,
artists and marketing gurus and I DREAMED of becoming
one myself someday. I just couldn't decide what
part I loved the most. I worked in media, marketing,
production, design, radio, tv, internet, trademarking
& more. You name it, I did it. I loved working
with Scripps Clinic in California, Kelsey Seybold
Clinic in Houston, Coastal Banc, Trendmaker Homes,
Marble Slab Creamery and St. Arnold Beer. Over
the course of 3 years, I advanced from Intern,
to Receptionist, to Account Coordinator, to Production
Artist.
But soon my love began to fade. The
market began to show signs of slowing down and
in response the ad industry had grown very competitive.
Winning awards became necessary
for agencies to succeed. But what
about the clients? Wasn't any one concerned about
their successes? Egos soared and
tempers flaired and I remember one of the great
quotes around the agency was "Advertising
would be great if it wasn't for the clients."
For creatives and executives alike the mantra
was "kill or be killed" and "C.Y.A.".
It was becoming clear that
it was going to take more than hard work, talent
and a creative mind to get ahead in this town.
An art director once said to me, "you
have to have thick skin if you want to make it
in this industry." My
creative spirit was getting trampled on.
I was fed up. I'd had it with the rat race and
the big city. I needed to slow down, I needed
some fresh air.
So my husband and I moved to Austin, Texas where
trees and nature rule and people greet you with
a smile rather than sneer. It was just what I
needed. We bought and remodeled a spacious old
home with
a yard full of pine trees out in
the suburbs. I got a job with a small agency in
town that specialized in community service, pro
bono and state agency work. There, I felt like
I was making a difference. I really enjoyed doing
graphic design and project management for the
Texas Council for Developmental Disabilities public
awareness campaigns, and Tech Prep, Education
that Works and the Statewide School-to-Careers
Initiative (where I served as the statewide coordinator
for the Texas Job Shadow Day Program for three
years). I worked with Austin Cancer Centers promoting
new Cancer treatment technology and I felt good
about what I was doing. This agency let me do
it all, marketing, website design, graphic design,
radio production. They mentored me in many fields
and let me grow into each area at my own pace.
Of
course there I also learned about the red tape
and government paperwork, the art of loopholes
and politics. But
Awards were considered a by-product of the work.
If clients were successful, so were they.
After
three great years in Austin, my husband and I
decided start working on another DREAM of ours,
a family. After our son Evan was born, we decided
to move back home to Houston to be closer to our
family and friends. His birth changed our lives
and we realized that miracles can happen and DREAMS
do come true. We decided to start the business
that we'd been DREAMING about for years. We teamed
together to combine our skills, experience and
contacts in radio and video production, public
speaking and advertising, marketing, websites,
graphic design and management to create DreamOn
Enterprises.
Our Philosophy
During the decade that we've
been in the Communications industry, my husband
and I have met and worked with so many creative
people that really want to do good work and good
things. They remind us that good advertising doesn't
have to be about egos and they helped inspire
the creation of DreamOn Enterprises. Those copywriters,
art directors, marketing gurus, website designers
and developers and artists have teamed with us
to make DreamOn Enterprises a reality. And thanks
to technology, we are able to exist virtually,
with little overhead, to offer most of the services
of an ad agency, a creative shop, a website developer,
videographer and more, at a fraction of the cost.
At DreamOn Enterprises, you won't find inflated
egos, you won't get buried in a sea of paperwork
and you won't get charged outrageous prices for
your DREAMS and ideas. You will get quality products
and work with professionals. Our goal is to help
make your DREAMS a reality, whatever it takes.
So go ahead, DreamOn, and then give us a call
to make those DREAMS come true. Please give us
a call at 281-361-7139 if you'd like to schedule
a free consultation or e-mail us at info@dreamonent.com
Christy
Archer Janacek
Owner/Graphic Designer/Marketing Manager
|